Big Fire Interactive

Mobile. Web. Interactive. Using A Spark To Create A Big Fire

As we celebrate our 100th NFL Season, we needed a way to honor all our loyal fans by providing these once in a lifetime fan experiences, honoring our players both past and president that made football what it is today and honoring our local communities by driving meaningful impact. My role in this initiative was to successfully supervise a team of designers and researchers on the NFL’s flagship digital product, the League’s highest-profile initiative in 2019, NFL100, and NFL Mobile. https://www.behance.net/gallery/87271437/NFL-100-Website

The Super Bowl host committee needed a way to showcase all of the Super Bowl celebrations around the San Francisco Bay Area. We also wanted to give fans a way to navigate the city and register for the Fan Mobile Pass which let fans check-in at certain activities, collect badges, unlock exclusive Super Bowl content, be entered for a chance to win Super Bowl 50 tickets and other prizes. As the Creative Lead on this effort, my task was to craft a solution that allowed fans to track the status of multiple events, identify common navigation patterns and create a gamified reward system thats engaging for fans as they spent time exploring each Super Bowl 50 experience. I also worked with the NFL Host Committee, Product Manager and Claremont Interactive to conceptualize the best way to connect fans with the San Francisco Bay Area that included events such as NFL Experience Driven by Hyundai, the 50th Mile and Super Bowl City presented by Verizon.

Fans needed a way to watch weekly Highlights and their favorite NFL Network shows without having to navigate all over the app to find the video content they were looking for. Each week the NFL content team, along with NFL Network publishes hundreds of Highlights and Network show clips relevant to each week but without a dedicated location to feature the video content. With only 7% of our visitors consuming video, we decided to use this opportunity to increase videos watched by 30% which would also increase video pre-roll. We aimed to have a persistent location where fans could easily find the videos they love watching each week.   As the Creative Lead on this effort, I audited the usage of the current video offering across iOS, Android and Tablet devices and conducted interviews with the content creators to better understand the product specifics and process of publishing the content. Taking those insights and process limitations, I applied usability methods and industry common practices within the design. Many factors were taken into account based on the platform, business requirements, feedback loop from in-house team members and fan surveys.

Fans needed a way to watch weekly video and their favorite network shows without having to navigate all over the app to find what they were looking for. The problem facing the team was finding a location to serve the fans what they needed. The previous video solution lived inside the More Menu and wasn't relevant or contextual to anything on the NFL calendar and wasn't updated on a regular bases. Working closely with the UX Team, Engineering and Media Intelligent created a naturally organic source of open collaboration and solidified a sense of value in the experience. We decided to generated 3 different solutions that would A-B-C test live in production to determine which approach fans resonated with most. This was historically the first time we had the ability to run a multivariate test across multiple platforms. Role: Research, UX Design, Creative Lead, Visual & UI Design

Let’s Grub gave users the ability to invite anyone to a social event, chat with only members that accepted the invitation and track the travel progress of anyone in route to the event. As the Creative Director of BFI, worked with the CEO and Offshore Engineering team in India to develop this concept. A few of the problems we ran into was rights to privacy, when to start tracking a users travel status and when to stop after the user had arrived at their destination. This app hybrid was the first of its kind to give users the ability to send an invitation that would expire in a given amount of time and track the travel status of multiple users. Role: Research, Creative Direction, UX Design, Visual & UI Design, Technical Requirement Development, Brand Development, Marketing Campaigns 

The goal was to think of a way to expose fans to all NFL Network and RedZone content using their mobile devices, tablets and connected TV devices, gated by authentication through a subscription to a participating cable provider. The application should also feature live streaming access to news, highlights, and shows on NFL Network. Role: Creative Direction, Visual Design, UX Design, Research

Fans needed a way to sign in using their cable provider so they could watch live preseason games through cellular authentication. Some problems we ran into were seeing if users could identify which games they could watch live within their network, promoting GamePass as a subscription product and allowing users to use their cable provider to watch a local game. Role: UX Design, Creative Lead, Visual & UI Design

The goal was to find ways to promote new featured within the NFL Mobile application. Characters and visual cues were tested on fans to see if they could identify the promoted feature without reading the content. Role: UX Design, Art Direction, Visual & UI Design

Fans wanted a deeper stats experience as they followed the season. Nailing the basics like Team News, Highlights, Player Cards, Injuries, Boxscores and the ability to shop for merchandise was some of our key insights. Role: Research, UX Design, Creative Lead, Visual & UI Design

The NFL Fan Mobile Pass Draft app let fans digitally explore the NFL Draft Experience before their onsite visit. Fans received a QR code after registering, allowing them to check into activities and collect badges, the more badges you collected increased your chances of winning a prize.  The app gave fans the ability to explore an interactive map or look through the schedule to discover all the exciting happenings at NFL Draft Experience. Fans could also stay up-to-date with real-time alerts of activities around the area.

Fans wanted a way to browse NFL content on connected devices like Apple TV, Roku and Xbox One. One of the requirements was to generate consistency across platforms.

The goal of Revver was create an online community where car enthusiasts could share the details of their modified parts, follow a project cars build process and connect enthusiasts to the retailers tagged in the modification of each project build.

The NFL apple watch app was a spec concept that would allow fans to keep up with Breaking News Alerts, Video Highlight, Live Scores and Fantasy Football news.

As a Senior UX product designer, I crafted project deliverables such as storyboards, flowcharts, wireframes, prototypes, and high fidelity prototypes. I participated in user research, competitive evaluation, and usability testing. I also worked with related personnel such as user researchers, usability engineers, industrial designers, and graphic designers to create useful product experiences for both the Smart Coffee Pot and Smart Slow Cooker.

I was given the task of re-engaging our fans on our desktop experience. Fans wanted to track live games, read the latest news and follow a players social activities all one place.

The goal for the New York Knicks was to create an app that not only allows fans to follow the team but also give them an up to the second content feed that takes a deeper look into the team from all angels. The app should generate an informative hive around the team by connecting sponsors, blogs, tweets, facebook, videos and articles in one aggregated feed. This was my first attempt at creating a native mobile app design system.

All design are a work in progress. Spec agency work for Madison Square Garden, The Forum and MSG TV Second Screen experience.

The goal for the New York Knicks was to create an app that not only allows fans to follow the team but also give them an up to the second content feed that takes a deeper look into the team from all angels. The app should generate an informative hive around the team by connecting sponsors, blogs, tweets, facebook, videos and articles in one aggregated feed. This was my first attempt at creating a native mobile app design system.

Project Curate: a mobile-first, online radio service that reinvents digital radio with expert programming, social curation, and mind-blowing visual listening experiences. Roles: Create and design a human collective feel that used deep saturated colors, but still staying consistent to the Sony brand. Design icons, animate prototypes and clickable fully functioning demos for both browser based app and handset device. Participate in Innovative Design Team meetings with client.

The Golf Now project is a iframe browser based web application that connects online golf course networks to customers needing to book tee times from any location. Role: Conceptualize and design a fully customizable booking engine that allowed independent golf course owner a wide range of customizable skins to choose from. Design included icons, style guides and backend admin system for golf network carriers.

Hello Music is a daily deals platform for musicians. Providing discounts on limited quantities of instruments and gear, studio time, and other unique and valuable music services. Roles: Create wireframes, UI Flows and oversee the design process. Support development team. Create daily email blast.

FatCloud is a cloud-enabled application platform that allows enterprises to build, deploy and manage next-generation .NET applications.

As apart of some design processes, wireframes are created as a visual guide that represents the skeletal framework of a mobile application or website.

As a part of my design process, I create in-depth flow documents that later become the roadmap for developers. Flow diagrams help to visually communicate processes such as use cases, page flows, and business processes.

The implementation of a style guide provides uniformity in style and formatting within a design and across multiple applications. Every major design project has its own style guide: a set of conventions about how to design for that project. It is much easier to understand a large design project when all the designs are in a consistent style.

Infographics are sometimes used as a graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. 

Game Concept: Sam is carrying a jackolantern, exploring a dark, haunted, evil looking neighborhood, trying to get from one end to another. He walks along the street that has various turns/dead ends.  The jackolantern is his only source of light, so you don't see the entire maze at once, but rather you see Sam in the middle of the screen, with a circular viewable area of the neighborhood and the rest of it in black. Sam has to grab powerups to keep his lantern lit, otherwise the light will fade, the viewable area will shrink and game over. He's also gotta avoid enemies. Roles: Conceptualize and design all assets from the ground up.

My goal for the Clear Wire microsite was to concept, design and animate in flash a site that introduced  Clear and Clear365 wireless to new customers. I also had to demonstrate the power of the network and cool features of the service. Targeted to new Clear customers in Las Vegas and Atlanta.

Warner Brothers Batman: Gotham Knight widget is a great case study for showcasing the power of social media. Over the course of a 6-week campaign, the widget we developed delivered over $1MM in exposure from conventional media – and beat the microsite in terms of unique visitors and pageviews! Roles: Conceptualize, design and create all assets for the site.  I also, conceptualize, design and animated the widget in flash.

The goal was to developed a site with a custom CMS to showcase Memorex’s product lines – as well as its new brands. Rolled out throughout memorex.com, memorex.eu, and memorex.com.au, the site features personalization though user-submitted photos, as well as multi-language capability. Roles: Work along side the Creative Director to achieve proof of concept. Support development team.

An homage to the 1987 cult hit The Lost Boys, Lost Boys The Tribetells the story of a brother and sister who move to a sleepy surf town in California, only to get mixed up with a gang of surfers and extreme sports junkies that are more than they appear to be. Roles: Create a site that promote the Blu-ray launch of the movie. created and designed from the ground up, including how the users interacted with the site. Support development team.

The HOP flash game was created to promote the blu-ray release. The game uses interactive elements like the native webcam(to catching falling candy) to engage young users beyond the screen, to play games in a different way other than the standard keyboard.

An app created to make concert attending easier.