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dima
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Video Watch Experience – NFL App
Fans needed a way to watch weekly video and their favorite network shows without having to navigate all over the app to find what they were looking for. The problem facing the team was finding a location to serve the fans what they needed. The previous video solution lived inside the More Menu and wasn't relevant or contextual to anything on the NFL calendar and wasn't updated on a regular bases. Working closely with the UX Team, Engineering and Media Intelligent created a naturally organic source of open collaboration and solidified a sense of value in the experience. We decided to generated 3 different solutions that would A-B-C test live in production to determine which approach fans resonated with most. This was historically the first time we had the ability to run a multivariate test across multiple platforms. Role: Research, UX Design, Creative Lead, Visual & UI Design- Event-app_NFLM_watch-op1-home_frame
- Event-app_NFLM_watch-op1-videocat_frame
- Event-app_NFLM_watch-op1-home2_frame
- Event-app_NFLM_watch-op1-docked_frame
- Event-app_NFLM_watch-op2-home_frame
- Event-app_NFLM_watch-op2-home2_frame
- Event-app_NFLM_watch-op3-home_frame
- Event-app_NFLM_watch-op3-home2_frame
- Event-app_NFLM_watch-op3-team_frame
- Event-app_NFLM_watch-op3-team2_frame
- NFL_VOD_exp_A
- NFL_VOD_exp_B
- NFL_VOD_exp_C
- NFL_VOD_exp_Fan-findings
- NFL_mobile_site-map
Big Fire Interactive
Using A Spark To Create A Big Fire