• NFL App Watch Experience – Case Study

    Fans needed a way to watch weekly Highlights and their favorite NFL Network shows without having to navigate all over the app to find the video content they were looking for. Each week the NFL content team, along with NFL Network publishes hundreds of Highlights and Network show clips relevant to each week but without a dedicated location to feature the video content. With only 7% of our visitors consuming video, we decided to use this opportunity to increase videos watched by 30% which would also increase video pre-roll. We aimed to have a persistent location where fans could easily find the videos they love watching each week.   As the Creative Lead on this effort, I audited the usage of the current video offering across iOS, Android and Tablet devices and conducted interviews with the content creators to better understand the product specifics and process of publishing the content. Taking those insights and process limitations, I applied usability methods and industry common practices within the design. Many factors were taken into account based on the platform, business requirements, feedback loop from in-house team members and fan surveys.