Big Fire Interactive

The Super Bowl host committee needed a way to showcase all of the Super Bowl celebrations around the San Francisco Bay Area. We also wanted to give fans a way to navigate the city and register for the Fan Mobile Pass which let fans check-in at certain activities, collect badges, unlock exclusive Super Bowl content, be entered for a chance to win Super Bowl 50 tickets and other prizes. As the Creative Lead on this effort, my task was to craft a solution that allowed fans to track the status of multiple events, identify common navigation patterns and create a gamified reward system thats engaging for fans as they spent time exploring each Super Bowl 50 experience. I also worked with the NFL Host Committee, Product Manager and Claremont Interactive to conceptualize the best way to connect fans with the San Francisco Bay Area that included events such as NFL Experience Driven by Hyundai, the 50th Mile and Super Bowl City presented by Verizon.